Shopee has expanded its Shopee Lindung Niaga programme with a new series of initiatives aimed at helping more Malaysian entrepreneurs start online businesses while giving existing sellers greater flexibility to manage costs and grow sustainably.
The latest measures build on the programme launched in April 2026 and focus on lowering barriers for new sellers, reducing operating costs for businesses selling essential goods, and introducing new incentives to improve long-term business performance.
Ian Ho, Vice President of Shopee Malaysia, said the company continues to invest in practical solutions that help micro, small, and medium enterprises (MSMEs) adapt to changing business conditions.
“We understand the challenges that MSMEs face in today’s evolving business landscape. That’s why we’re continuously investing in practical tools and support that help businesses get started, grow with confidence, and operate more efficiently,” he said.
Under the enhanced New Seller Programme, eligible local marketplace sellers will receive a 60-day waiver on Platform Support Fees, reducing initial operating costs.
Shopee has also doubled the order threshold before commission fees apply. Eligible sellers can now complete up to 200 orders, compared to the previous limit of 100, within the first 120 days after listing their first product or until the cap is reached.
The company said the changes are intended to help entrepreneurs establish their businesses, attract customers, and reinvest earnings during the early stages of growth.
To support sellers of essential household goods, Shopee is also lowering commission rates across more than 60 product categories. The revised rates apply to selected products including milk, mineral water, cereal, bread, eggs, creamers, butter and margarine, as well as cooking essentials such as flavour enhancers and coatings.
Commission reductions range from 0.5% to 9%, with the largest cuts targeting cooking essentials, creamers, and butter and margarine. The latest changes bring the total number of everyday essentials categories enjoying reduced commission rates to more than 120.
Shopee said the lower fees are expected to improve seller profitability while helping consumers continue to enjoy competitive prices on daily necessities.
The platform is also running its Daily Essentials Discount Campaign from July 7 to July 31, offering shoppers discounts of between 20% and 50% across selected essential goods.
To help businesses expand further, Shopee announced additional incentives including a 50% increase in Free Ads Credits through its Ads Startup Booster programme. According to the company, internal data shows sellers who adopted Shopee Ads recorded an 18% increase in impressions, a 10% rise in clicks, and a 25% increase in gross merchandise value (GMV).
New sellers joining the Fulfilled by Shopee (FBS) programme will also receive a commission waiver, allowing businesses to adopt Shopee’s warehousing and logistics services with lower upfront costs.
Ho said Shopee remains committed to supporting businesses at every stage of their growth.
“Whether entrepreneurs are launching their first online business, scaling established operations or adopting new technologies to improve productivity, Shopee continues to invest in the capabilities that help businesses succeed at every stage of their growth journey, while delivering greater value and convenience for shoppers,” he said.
