Universiti Tun Abdul Razak (UNIRAZAK) has achieved a momentous milestone in its internationalisation and globalisation journey by being recognised at the prestigious 19th BrandLaureate BestBrands Awards 2024 hosted by The World Brands Foundation (TWBF), on 22 August 2024 at The Majestic Hotel, Kuala Lumpur. The ceremony brought together an impressive ensemble of representatives from multinational companies (MNCs), public-listed companies (PLCs), government-linked corporations (GLCs), large corporations (LCs), as well as small-medium enterprises (SMEs) from across a spectrum of business excellence.
This year’s ceremony coincides with Malaysia’s Merdeka Month celebration, a time of national pride and reflection on the nation’s independence. In conjunction with this, TWBF introduced a special category to honour brands that have significantly enhanced Malaysia’s reputation on the global stage. Amongst the esteemed recipients is UNIRAZAK, recognised as part of the select group of brands and individuals whose invaluable contributions have profoundly influenced Malaysia’s economy, society, and international standing.
The BestBrand Award for Nation’s Pride in Tertiary Education, accepted by Amil Izham Hamzah, Chief Executive Officer of UNIRAZAK, underscores the university’s unwavering commitment to quality education, innovation and global recognition.
“We are deeply honoured to receive the BrandLaureate BestBrands Award,” said Amil Izham Hamzah. “This recognition is a validation of our efforts to create a world-class university that is committed to producing graduates who are equipped to excel in the global marketplace.”
Prof. Dr KKJohan, World President of The BrandLaureate, addressed the evening’s winners, stating, “You have not settled as mere participants and spectators; instead, you are the champions of your brands and respective industries.” He further highlighted that each winner’s uniqueness and innovative approaches demonstrate the true power of branding.
UNIRAZAK’s strategic focus on internationalisation and globalisation has been instrumental in its recent successes. The university has established partnerships with renowned institutions worldwide, providing students with opportunities to engage in cross-cultural experiences and global learning. This award further solidifies UNIRAZAK’s reputation as a trailblazer in higher education, paving the way for future achievements on the international platform.
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